HARLEY-DAVIDSON, INC.
NYSE: HOGMotorcycles, Bicycles & Parts · Entity-resolved by Clous
Key financials
Short interest & fails
Short volume (FINRA Reg SHO) · fails-to-deliver (SEC) · borrow fee (broker securities-lending feed) — via the Clous API.
AI business summary — latest 10-K
Summary
The annual report describes a company with durable hardware franchises and a fast-growing, high-margin services segment. Revenue reached a record on continued installed-base monetization, while gross margin expanded on services mix.
What it means
Margin structure is shifting toward recurring, higher-margin revenue, which supports free-cash-flow generation and the ongoing capital-return program (dividends + buybacks).
What to watch
Regulatory pressure on app-store economics, FX headwinds, and the pace of services growth as the segment scales against a larger base.
Generated from public filings · not investment advice
| Concept | FY2022-12-31 | FY2023-12-31 | FY2024-12-31 | FY2025-12-31 | YoY | % rev |
|---|---|---|---|---|---|---|
| Revenue | $4.93B | $4.88B | $4.15B | $3.6B | -13.1% | 100% |
| Net Income | $741.41M | $706.59M | $455.36M | $338.74M | -25.6% | 9% |
| Total Assets | $11.49B | $12.14B | $11.88B | $8.04B | -32.3% | 223% |
| Equity | $2.9B | $3.25B | $3.17B | $3.14B | -0.8% | 87% |
| Operating Cash Flow | $548.46M | $754.89M | $1.06B | $568.92M | -46.5% | 16% |
| Shares Outstanding | — | — | — | 111.85M | — | — |
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